• ClientMINI / Al Serkal Avenue
• ServicesEvent film & photography
• LocationDubai

The brief

MINI's new electric and petrol models needed a launch moment that felt like the brand: personal, playful and urban. The "Mini You" campaign launched at Ripe Market, Al Serkal Avenue — and our crew covered it end to end.

The result

A full event film with same-day social cuts, plus photography covering the cars, the crowd and the launch moments.